Call Tracking enables you to track calls out of your site and know precisely what marketing activity brought them whether it was from another site, Google or your paid search effort.
So no longer will you need to guess how your caller has discovered you.
Call tracking is an essential tool for any company that spends money on advertisements across multiple channels. Customers with AdWords possess an intrinsic need to track the calls that relate to their keywords, in order to understand which keywords provide call conversions. keyword call tracking With no visibility of call conversions, it is not really possible to work out if your investment from the keywords in your portfolio is delivering value or not. Is just tracking AdWords call conversions enough?
Most clients are looking to track not only PPC, but also SEO, Screen, Affiliates, Social Media in addition to Offline campaigns like TV, Direct Mail, Radio, Print media & trade show traffic and of course Bing PPC traffic. This is where the power of a 3rd generation phone tracking system like Call Conversions Tracking comes from, as it allows you to realize your ROI for every one of these vital channels not only Google PPC. This can be essential actionable data letting you optimise the efficacy of each of your marketing and advertising channels, crucial to the success of any business enterprise.