Simplifying Search Engine Optimisation
I ‘ve been working for almost 5 years in the SEO industry now. To some I am only a young pup, but I must say the results we get from our SEO campaigns speak for themselves.
When you work in this field of SEO you have a tendency to network with other Search Engine Optimisation professionals SEO consultant and stay tuned with the latest SEO waves or upgrades from Google. In addition you interact with other SEO experts in the newsgroups and sites.
I want to state my concern with the number of complexity added to the matter of SEO. About 80% of tips on SEO out there is too deep and complicated, with an awful lot of views.
For usability, folks are looking like any technology or methodology. They want something which works, creates an effect or makes a difference. This same theory applies to SEO.
Using a technology requires sticking with the basics of that technology. That is the ideal way apply and to learn anything.
I find it amazing how some Search Engine Optimisation specialists throw outside their views on their high-powered sites, only to confound another thousand SEO pros.
It’s so laughable to watch, and it goes like this:
SEO Specialist Joe, should get “green carrots” on page 1 of Google for a client.
He is working for months on it, bookmarking, social networks, links etc.
After 2-3 months he takes a step back and looks at his visitor and keyword stats. Not much change, he just isn’t getting the results and his customer is beginning to question.
Abruptly he understands a cool video on YouTube may boost up things and get’s this produced an online.
The next week “green carrots” is on page 1! It is great, it worked and the customer is all joyful.
After looking at his results and sitting back relaxed, he suddenly realizes that he never optimised the content of his page with enough key words. Oops. He only mentioned “green carrots” once and still got a page 1 result. This strikes him as strange and it seems to violate everything he learned in Search Engine Optimisation about page optimisation.
What happens next is interesting. The SEO expert decides this is expertise and useful information. He has only seen the following new search rule in play, which should be shared with anyone doing SEO:
“Google is no longer giving any value to keyword density. This plays no part in SEO.”
He is exceptionally sure of his findings and due to his expertise, writes a nice 1000 word post about it. Now he has kudos for finding this out before anyone else.
This really is incredibly frustrating for anyone who needs to learn the topic of SEO as well as old school Search Engine Optimisation professionals. And is because of this shortsightedness the net is full of numerous pages about Search Engine Optimisation which would be better located in the trash.
Now don’t get me wrong, I ‘m not talking about the many very useful posts, tutorials and digests out there which can significantly help a SEO pro to get his job done faster. I am talking about those people who create their own interpretations of what is an exceptionally accurate and plausible technology – SEO.